Hunting & Fishing - Hard & Soft Baits

Gulp!® Saltwater Baitfish - 3" - SmeltThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp!...

20' Jet Driver - Purple UV Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure i...

Salt Pro Minnow - 6" - Floating - ChromeSalt Pro Minnows lures to catch a variety of game fish and have grown amazingly fast in popularity. Versat...

Salt Pro Minnow - 5-1/8" - Floating - Black Purple Salt Pro Minnows lures to catch a variety of game fish and have grown amazingly fast in popular...

4-1/8" Dipsy Diver - Black/Black Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from...

X-Rap® Magnum® 20 SilverThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset d...

3-1/4" Dipsy Diver - Fire/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from...

30' Jet Driver - Purple UV Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure i...

X-Rap® Twitchin’ Mullet 3-1/8" Purple ChartreuseThe subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wi...

Salt Pro Minnow - 6" - Floating - Blue Mackerel Salt Pro Minnows lures to catch a variety of game fish and have grown amazingly fast in popularity...

X-Rap® Magnum® Xtreme 6-1/4" HD Blue SardineThe 8-foot running X-Rap® Magnum® Xtreme trolls true at over 15 knots, allowing you to cover more wate...

3-1/4" Dipsy Diver - Black/Black Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from...

Fusion19™ Drop Shot HookBerkley Fusion19 hooks are for everyone, from the novice to the avid angler. Drop Shot hooks were designed for suspended d...

Gulp!® Saltwater Grub - 4" - Salmon RedThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp...

J-Walker 120 Saltwater - HD PinfishWhether you are a weekend warrior or a seasoned pro, this classic topwater lure is designed to deliver explosiv...

X-Rap® Magnum Stick 17 - MulletThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, maki...

X-Rap® Magnum® 15 Spotted MinnowThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its ...

Kensaki 220 Jig - 6.75" - 7-3/4oz - Chartreuse BlinkThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. T...

Kensaki 220 Jig - 6.75" - 7-3/4oz - Candy FlossThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "i...

Kensaki 220 Jig - 6.75" - 7-3/4oz - Mack DaddyThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in...

3-1/4" Dipsy Diver - Silver/Silver Bottom CrushThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from al...

Kensaki 170 Jig - 6" - 6oz - UV Green Sardine ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. Th...

Vortex® Speed 200 Jig - 6.25" - 7oz - Black/PurpleThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market ...

Tuna Catcher Rigged 5 - 5.5" - SkipjackFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial favor...