Hunting & Fishing - Hard & Soft Baits

Gulp!® Saltwater Jerk Shad - 6" - Pink ShineThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley...

2-1/4" Dipsy Diver - Silver/Silver Bottom CrushThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from al...

4-1/8" Dipsy Diver - Kelly Green/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apa...

X-Rap® Magnum® Xplode 130 - Hot Wahoo UVThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled A...

X-Rap® Magnum® Xplode 130 - Flying Fish UVThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled...

X-Rap® Long Cast 5-1/2" - Purple MackerelDesigned for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built he...

Husky Magnum 25 - 6-1/4" - SilverThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale...

4-1/8" Dipsy Diver - Black/Black Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from...

4-1/8" Dipsy Diver - Clear/Clear Bottom UV Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart f...

Husky Magnum 15 - 5-1/2" - Purple MackerelThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, inter...

Husky Magnum 15 - 5-1/2" - Hot Pink UVThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal ...

Husky Magnum 15 - 5-1/2" - Red HeadThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal sca...

X-Rap® Saltwater 3-1/8" Electric ChickenSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these ...

Stunna Table Rock 112M 1/2oz Jerk BaitBorn from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley...

Stunna Phenom 112M 1/2oz Jerk BaitBorn from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley® St...

Stunna Hankie Pankie 112M 1/2oz Jerk BaitBorn from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berk...

Money Roll Flasher - 8-1/4" - Chrome ScaleGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ...

Tuna Catcher Rigged 5 - 5.5" - SlushyFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial favorit...

X-Rap® Magnum Stick 17 - HD Blue SardineThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide cur...

Money Roll Flasher - 8-1/4" - Brandon's SecretGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Prem...

X-Rap® Saltwater 3-1/8" Purple ChartreuseSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these...

X-Rap® Magnum® 15 RedheadThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset ...

Husky Magnum 25 - 6-1/4" - Red HeadThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal sca...

Gulp!® Saltwater Jerk Shad - 5" - GlowThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp!...