Hunting & Fishing - Hard & Soft Baits

Gulp!® Saltwater Swimming Mullet 6" - GlowThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley...

Gulp!® Saltwater Nemesis Prawn Curl Tail - 5" - Pearl WhiteThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch m...

2-1/4" Dipsy Diver - Kelly Green/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apa...

20' Jet Driver - Silver CrushThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxe...

4-1/8" Dipsy Diver - Silver/Silver Bottom CrushThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from al...

2-1/4" Dipsy Diver - Silver/Silver Bottom CrushThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from al...

3-1/4" Dipsy Diver - Clear/Clear Bottom UV Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart f...

X-Rap® Magnum Stick 17 - HD GhostThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, ma...

X-Rap® Magnum® Xplode 170 - Wahoo UVThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS b...

X-Rap® Magnum® Xplode 170 - DoradoThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS bod...

X-Rap® Magnum® Xplode 170 - Blue SardineThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled A...

X-Rap® Magnum Stick 17 - Purple High VoltageThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide...

X-Rap® Magnum® 30 Hot HeadThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset...

X-Rap® Magnum® 15 Purple MackerelThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its...

PowerBait® PowerStinger - 4.25" - HD Mullet BSWPBSPS4.25-HDMLTPurposefully built for bladed jigs, the Berkley Power Stinger introduces a new honey...

PowerBait® Paddlin' PowerStinger - 4.25" - Pinfish BSWPBSPDPS4.25-PINFFeaturing patent-pending Honey Comb technology, the PowerBait® Paddlin' Powe...

PowerBait® Paddlin' PowerStinger - 4.25" - Mud Minnow BSWPBSPDPS4.25-MDMFeaturing patent-pending Honey Comb technology, the PowerBait® Paddlin' Po...

PowerBait® PowerStinger - 4.25" - Pinfish BSWPBSPS4.25-PINFPurposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycom...

PowerBait® PowerStinger - 4.25" - Hickory Shad BSWPBSPS4.25-HKSHPurposefully built for bladed jigs, the Berkley Power Stinger introduces a new hon...

PowerBait® Paddlin' PowerStinger - 4.25" - Mullet BSWPBSPDPS4.25-MULFeaturing patent-pending Honey Comb technology, the PowerBait® Paddlin' PowerS...

PowerBait® PowerStinger - 4.25" - HD Mud Minnow BSWPBSPS4.25-HDMMPurposefully built for bladed jigs, the Berkley Power Stinger introduces a new ho...

PowerBait® PowerStinger - 4.25" - Swamp BSWPBSPS4.25-SWAMPPurposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb...

PowerBait® Paddlin' PowerStinger - 4.25" - Chartreuse Silver Flash BSWPBSPDPS4.25-CHCFLFeaturing patent-pending Honey Comb technology, the PowerBa...

PowerBait® Paddlin' PowerStinger - 4.25" - Swamp BSWPBSPDPS4.25-SWAMPFeaturing patent-pending Honey Comb technology, the PowerBait® Paddlin' Power...